What is coherent in current digital trends?

by William Wikner - 08/09/2016 - 10:53

To orientate in the vast field of digital technologies, and what to look out for, can seem like a daunting task. Therefore, we bring you some predictions of growing digital trends. While looking at various news outlets listing of different trends, it gets evident that the process of more mobile media use, that’s been emerging for quite some time, strongly influences this year’s trends. The increased widespread use of mobile units is starting to seriously catch up with the one of laptop and desktop devices. In fact, Google announced already last year that the mobile traffic overtook the one of conventional desktop in 10 different countries. In the midst of our shift in media consumption, Google released an algorithm update that will exclude sites which is not optimized for a mobile format.

Gartner, a leading information technology research and advisory company, released The Hype Cycle which illustrate trends and technologies that are on the rise and which that have more or less settled into mainstream use. What The Hype Cycle tells us have strong ties to what I previously mentioned regarding modern prevailing media consumption. Gartner identifies three trends, that according to them, will emerge in the upcoming decennia. The common denominator in these trends is that the boundaries between human, technology and reality will continue to fade and will do so up to the point where it will “introduce transparency between people, businesses and things”. All of these trends can be percieved as the progeny of the domestication of modern digital technologies in our everyday lives.

Read more about all of this and other interesting track of trends in technology below.

Forbes – Track three trends in the 2016 Gartner hype cycle for emerging technologies

Conversionadvantage.com – 10 digital trends every marketer should know about in 2016

Digital technology trends: Future trends of digital media

Huffington Post – 4 big trends in digital media

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Media Evolution