April: The experience of content
Sometimes – more often than not, actually – we dive headfirst into something seemingly interesting, only to find ourselves in the middle of a heavy snoozefest minutes later. This applies to essentially everything. In videos, articles, presentations, events, you name it. Largely, this is because we’re not hardwired to absorb information just for the sake of absorbing (even though that would be ideal). As more and more people have grown accustomed to this notion, we’ve seen the rise of a whole new way of thinking about how we experience stuff. Nowadays, a majority of people in the media and communications industries are taking the “experience” part of their content much more seriously. This month we examine what in the world that can mean.