More and more we see the corporate world looking to the creative and cultural sphere for inspiration. It’s basically a matter of thinking outside the box and finding new perspectives. In many cases, people in the creative fields do offer a completely different outlook on things that someone with a corporate mindset might otherwise take for granted (or, worst case scenario, even overlook). To be able to find a balance between business and culture has lately become a key factor when attempting to come up with the ideas of tomorrow. In October, we will do everything in our might to try to connect the necessary dots between culture, content and digitization.